Happiness Bridal Wear
At Happiness Brautmoden, you'll find wedding dresses and accessories in a wide variety of styles. From vintage boho to classic A-line, there's something for every taste, every size, and every budget. Many of the dresses are waiting for their second chance to shine, while others are still unworn.
Photos © Michael Fleisch | Atelier Johanna Breuß | Eva Sutter | Matthias Rhomberg . fotograf
The search for the perfect wedding dress is a very exciting and emotional part of preparing for the big day. Silvana Wolfgruber is committed to identifying your individual needs and wishes and helping you choose your dress.
In her charming, romantic shop, spanning over 100 m², you’ll find around 400 high-quality wedding dresses and accessories in a wide variety of styles. From vintage and boho to classic A-line, there’s something for every taste, every size, and every budget. Even those who place a high value on sustainability have come to the right place—because many of the dresses on offer are just waiting for the chance to step into the spotlight a second time, make a second bride happy, and dance a second wedding dance.
It’s very important to Silvana to create a pleasant atmosphere for you. At “Happiness,” reserved exclusively for you and your guests, you can enjoy a special fitting accompanied by drinks and treats—an experience you’ll always look back on fondly.
References
Elopement Wedding in a Natural Cathedral
Large weddings are like a thunderstorm that lets its heavy downpour slap against windowpanes like thunderous applause, while it announces with deep thunder and blinding flashes of lightning that something significant is happening here. Elopements are more like a gentle midnight summer rain, carried through the street by the wind like a soft whisper and noticed by most people only when it fills the air the next morning with the scent of summer freshness, new beginnings, and adventure. This elopement photo shoot took place after a night of just such a drizzle.
View GalleryA Conversation with Owner Silvana Wolfgruber
In Silvana Wolfgruber ’s charming shop, you’ll find about 400 wedding dresses and accessories spread across more than 100 square meters. From vintage and boho to classic A-line styles, there’s something for every taste, size, and budget. Secondhand dresses are also available here.
How did Happiness come about?
To be honest, Happiness was Plan B—it was actually supposed to be a secondhand café. We’d already gathered lots of lovely things, including great vintage furniture, some beautiful dresses, and a gorgeous wedding dress. The furniture now adorns the fitting area at Happiness and, together with the beautiful rooms in this charming house, creates a pleasant and cozy atmosphere. That dress has been joined by many other gorgeous gowns, all looking forward to playing another starring role in the life of a happy bride. We’re now convinced that our Plan B was—and still is—the much better option.
What sets your business apart?
Buying sustainable bridaland formal wear is all the rage—it brings joy while being kind to both the environment and your wallet. Many wedding dresses from our collection have already been worn at weddings, while others are still waiting for their big moment. Our selection is very diverse, and there’s something for every taste. To ensure your fitting is an unforgettable experience, we take plenty of time for a personalized consultation. Fittings take place in a relaxed atmosphere in a space reserved exclusively for the bride and her guests, so we always ask that you schedule an appointment. Beverages and treats are included, and I’m always open to special requests.
What do you like about the wedding industry?
Ilove beautiful dresses, happy people, and special moments. Choosing the perfect wedding dress is one of those special moments. I’m a very emotional person myself, so it’s always something special for me to be there and help out. Sometimes we throw a party, sometimes we cry and laugh, and other times it’s a very dignified affair… but it’s always exciting.
What wedding trend do you see?
We'reso happy thatsustainability is all the rage—and so is happiness :)
How would you like to get married?
I’ma huge fan of outdoor weddings—preferably barefoot on the beach, simple and laid-back! But the most important thing is to make your own wishes come true and not let others influence you too much. Then it’ll be perfect!
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