
Every bride, every groom, and every wedding is unique. That’s why at felice, you’ll receive personalized advice—sensitive and warm, yet professional and honest. For three decades now, felice has been the go-to source for all things wedding fashion.






Images © Herves Paris, Ariane Frötscher, Rene Gruber, Katharina Beihammer, felice

Every bride, every groom, and every wedding is unique. That’s why at felice, you’ll receive personalized advice—sensitive and warm, yet professional and honest.
For three decades now, felice has been your go-to source for everything related to wedding fashion. Thanks to our many years of experience, you’ll benefit from outstanding expert advice and a wide range of services.
From A to Z, you’ll find everything a bride’s heart desires here. The product range focuses primarily on wedding dresses, groom’s attire, and children’s fashion—but you’ll also find useful accessories that add a personal touch to your wedding outfit.
For Nadja Tonini’s team, it’s an honor to accompany you for a little while on your special journey.


Anniversary! On September 27, 2026, our wedding fair will be held for the 10th time at the Salzlager in Hall—a unique venue that our exhibitors will transform into a cool wedding paradise.
Info & Tickets

Most winter weddings follow one of two color schemes. Either you go with winter classics like bright red, dark green, and elegant gold—which, in unprofessional hands, can quickly take on a Christmas vibe—or you draw inspiration from the color palette of the Disney classic *Frozen* and design the wedding in blue, white, and silver to match the setting. Even though these themes have proven popular, we say, “Let it go!” 🎶
View GalleryEvery bride, every groom, and every wedding is unique. That’s why at felice, you’ll receive advice that’s unique, empathetic, and honest. For three decades now, felice has been the go-to destination for wedding, prom, and evening wear. From A to Z, you’ll find everything your heart desires here. For Nadja Tonini’s team, it’s an honor to accompany you on this special journey.
How did you get into this line of work?
About eight yearsago,I took over the felice from a relative. Since then, we’ve been able to grow in many ways and have moved from Wattens to Schwaz into a larger restaurant.
What do you love about your work?
Being able to support so manybrides and grooms during such emotional moments is a very special honor for us. Especially when the moment comes when the bride or groom has found THE dream outfit, we’re thrilled and very proud to be able to do this work. We always offer honest, detailed, and caring advice. We’re delighted to welcome every guest who visits us at felice.
What do you like about the wedding industry?
Mainlythat we get to work almost exclusively with happy people. Every day brings something new, and every bride and groom is truly special. Our clients’ weddings are our passion.
What trends are currently emerging?
Of course, there are many trends in bridal fashion. Boho, vintage, and flowing chiffon skirts remain absolutely on trend. The classic princess style is also enjoying a resurgence in popularity. Eye-catching back cutouts, plunging necklines, and elegant lace are just as in style as understated elegance. “Mix & match” options are also very popular right now, as they allow every bride to create her own unique style. This involves pairing a skirt with a bustier and/or a lace top, a blouse, or a bolero. For our grooms, the classic military look—featuring a stand-up collar, luxurious fabrics, and patterns—is in high demand. Boho suits are also popular, as they pair wonderfully with flowing chiffon dresses.







