
Discover exclusive bridal wear from designers ranging from Anna Kara to Milla Nova at the bridal studio “ Herzenssache .” The personalized consultations provided by fashion experts Julia and Magdalena are characterized by empathy and a keen sense of aesthetics. At their bridal studio, you can try on different styles and find your dream dress.






Photos © Milla Nova | Agnieszka Światly | IAMYOURS | Anna Kara | damlaoezer.photography | Giovanna Alessandro

Herzenssache , a bridal boutique, shines in the heart of Graz: Located in a charming historic apartment decorated in a Scandinavian style, the boutique is the brainchild of founders Julia Leindl and Magdalena Perstling. With their refined sense of aesthetics, the two have created a space that will captivate you not only with its exclusive selection of bridal wear but also with its inviting atmosphere.
The bridal boutique stands out for its curated selection, as the fashion experts carry brands such as Anna Kara, Milla Nova, Agnieszka Światly, and many other unique labels. The designer dresses reflect the latest trends and make the boutique the go-to destination if you’re looking for something unique and exclusive.
Julia and Magdalena are not only proud of their well-curated selection but also of the ambiance in their atelier: the bright, Scandinavian-inspired interior and the warm yet intimate atmosphere ensure that you’ll feel completely at ease during every fitting. During an exclusive consultation, you can search for your dream dress in a private setting with your closest loved ones. Of course, Julia and Magdalena will be there to support you with professional advice. The bridal fashion experts will serve you a glass of Prosecco and some small, delicate snacks so you can approach your consultation day in a completely relaxed state.
In addition to high-quality wedding dresses, the bridal studio also offers a comprehensive package that allows you to complete your bridal look with exclusive, handmade jewelry from Juvelan and bridal shoes from the renowned brand Bella Belle. The team at Herzenssache places great importance on making sure you feel beautiful from head to toe as a bride. The name of the Herzenssache bridal boutique has always been a reflection of the founders’ philosophy, Julia and Magdalena: For the team from Graz, it’s a true Herzenssache to get to know you as a bride and to fully fulfill your wishes when it comes to bridal fashion.





